Danmarks Naturfredningsforening: Building Creative Capacity

The Context

Danmarks Naturfredningsforening, Denmark’s leading nature conservation organization, sought to strengthen their ability to engage the public on critical environmental topics. With a team of communicators, journalists, and social media managers participating from across departments, the DN set out to build skills in creative idea development and explore innovative ways to make complex technical and political issues more accessible to Danes.

Key Focus Areas:

• Enhancing creative thinking to approach environmental challenges from fresh perspectives.

• Strengthening individual and team capacities in structured idea development and brainstorming.

• Developing skills to refine and sharpen ideas through collaborative feedback.

• Creating engaging narratives that resonate with diverse audiences and inspire action.

The Journey

The full-day workshop provided a collaborative space for the team to expand their creative skill set and explore new approaches to communication. Through a mix of exercises and discussions, participants were introduced to methods for shifting into a creative mindset, generating bold ideas, and turning abstract concepts into actionable solutions.

The day emphasised practical learning:

• Participants practiced structured brainstorming techniques to uncover innovative ideas.

• Cross-departmental collaboration fostered diverse perspectives and enriched discussions.

• Feedback sessions enabled the team to refine their ideas into compelling, audience-focused narratives.

The Results

The workshop equipped Danmarks Naturfredningsforening with:

• Strengthened Skills: Participants gained tools and techniques for creative idea development that can be applied across their roles.

• Enhanced Collaboration: Cross-departmental teamwork encouraged a shared understanding and collective innovation.

• Engaging Concepts: A portfolio of fresh ideas designed to connect with the public and inspire greater engagement with environmental issues.

This workshop was a step toward building a stronger foundation for Danmarks Naturfredningsforening’s mission to protect nature. By developing their creative capacity, the team is now better positioned to communicate critical environmental challenges in ways that resonate deeply with their audience and drive meaningful action.