Co-Creating a Shared Vision for Stendahls
Context
In 2014, the Swedish communication agency Stendahls celebrated its 60th anniversary. Despite its long-standing presence and reputable status, Stendahls recognized the need to prepare for the future. They sought to solidify their position in the market and redefine their purpose for the next phase of their journey. This led them to seek our support in plotting their path forward.
Journey
We embarked on a collaborative journey with Stendahls to craft a shared vision for the company's future. Over two intensive days, all 100+ members of the Stendahls team actively participated in shaping this vision. Together, we engaged in dynamic discussions and exercises to uncover the essence of Stendahls’ identity and aspirations.
Through this process, we facilitated the creation of a shared vision that would serve as a guiding light for Stendahl's strategic endeavors. Unlike a static goal, this vision was designed to evolve and adapt over time, fostering ongoing dialogue within the company. It centered around themes of vision, purpose, and values, instilling a sense of direction and motivation at every level of the organization.
Results
The collaborative effort yielded transformative results for Stendahls. Armed with a newly articulated vision, the company was equipped to navigate the complexities of the ever-changing communication landscape with clarity and purpose. The shared vision became integral to Stendahls' organizational culture, inspiring innovation and driving strategic decision-making.
By embracing this collective vision, Stendahls reaffirmed its commitment to excellence and positioned itself as a catalyst for positive change in the world. Through ongoing dialogue and alignment with its vision, Stendahls continues to make meaningful contributions within its industry and beyond, solidifying its legacy for the next 60 years and beyond.
“Thomas is a fantastic facilitator and a natural talent in his field. I would happily recommend him to anyone who wants help facilitating a group to solve common challenges or learn more about team and leadership matters.”