Building Creative Capacity at IKEA
The Context
IKEA wanted to increase the creative and innovative capacity in parts of their organization. As a company in constant pursuit of new solutions in every aspect of the business, IKEA wanted store managers, merchandise managers, and designers to become familiar with effective approaches for working with creative problem-solving and ideation techniques.
The Journey
We created a tailored course to facilitate creative processes. The process took them through the basic principles of turning customer insights into creative challenges, generating new solutions, and pitching and evaluating ideas. The course was repeated in Sweden, the UK, Norway, and Germany.
The Results
The tools were applied directly back into the organization as part of internal workshops during the following weeks.
Several ideas developed during the course were implemented into the business.
We continued to work with IKEA on increasing creative and innovative capacities.
“Finally, a structured set of tools and methods for an area that is usually so difficult to pin down.”